Latin music clipping for record labels and artists

Music clipping is a way to promote a song on TikTok, Reels and Shorts by posting short vertical clips of it from many accounts at once. In Latin music clipping, those accounts belong to clippers who post for Spanish-speaking audiences. When the brief sets an official sound, every clip has to use it.

It is video clipping, not press clipping. The brief doesn't ask for a release date, so a campaign can push a new single or a catalog song, as long as its sound is live on the platforms.

Clippers Flow is a Spanish-language music clipping agency for artists and labels. It does Latin music marketing for the short-form part of a release: many clippers post your song in vertical clips, and you pay per verified view. Playlists, radio and press are not part of it. For brands, podcasts and apps, read Latin clipping for brands and podcasts.

The brief is what clippers read before they start. We write it with you, and you see it before launch.

The song

Artist, title and, if you have it, the Spotify link.

The official sound

The TikTok sound, the Instagram audio and the YouTube reference that clips must use.

The material

The official video, visualizer or interviews, and the campaign cover.

Creative direction

Which cuts, hooks and formats to make, and what to avoid.

Where and who

The platforms, the countries and the minimum clipper rank.

The payment

The CPM, the budget, the maximum per clipper and, if you want one, a minimum per clip.

A clip with another sound doesn't count toward your song, so it isn't paid. On TikTok, the app checks the clip's sound against the brief when the clipper submits it. On Instagram Reels and YouTube Shorts, a reviewer checks the audio of each clip by hand before approving it.

A copy of the song uploaded by another account counts as a different sound. For the steps around a release, read how to promote a song on TikTok (in Spanish).

Any genre works the same way. The brief says which of these formats the campaign accepts:

Lyrics

The lyrics on screen, timed to the sound.

Punchlines

The line people repeat, cut so it works on its own.

Memes

The song behind a joke or an everyday situation.

Edits

Cuts on the beat with transitions, in the style of fan accounts.

Artist moments

Interviews and behind the scenes, with the song playing.

Open format

Each clipper picks a format within the brief.

A clip in a format the campaign doesn't accept is rejected, even with a lot of views.

Clippers in over 15 countries: Argentina, Bolivia, Chile, Colombia, the Dominican Republic, Ecuador, Mexico, Peru, Spain, the United States, and Venezuela. Over 1,500 clippers have posted clips for campaigns.

Each campaign chooses which countries its clippers can be from, all of them or a few, and on the call we tell you how many active clippers fit. Clippers verify every account they post from with a code in its bio.

You pay for verified views of approved clips at the campaign's CPM, the price per thousand views. Views come from each platform's public count, and a deleted video stops counting. You fund the budget before launch. It is the most the campaign can spend, and when it runs out the campaign completes on its own. To see how the price is set, read how much a clipping campaign costs (in Spanish).

Every clip is reviewed by hand before it's paid. A clip with another sound, off-brief content, an unverified account, a duplicate, low quality, bought views or paid ads isn't paid. 9 in 10 reviewed clips are approved. Every reason is in why a clip gets rejected (in Spanish).

From the first approved clip, your dashboard shows views day by day, the top clips with links to the posts and the split by platform. A CSV export lists the clips with their views, likes, comments and shares. To pause, resume or extend the campaign, you tell us and our team makes the change. The full process is on clipping campaigns for brands (in Spanish).